Omnichannel marketing leader growing everything from startups to iconic brands.
Some brands I’ve helped grow
Growth, but make it smart
Profitable growth is the name of the game. Building, investing and scaling strategically, and in sync with your business’ goals, maturity, finances and talent.
(Common sense, right? But many businesses lost track of this in recent years: aggressively increasing ad spend while neglecting customer experience and retention. They spent more, made less.)
Team work makes the dream work
Building and collaborating with great teams is my favorite part of ‘work’. I’ve built teams from scratch, upskilled under-performers and helped top tier talent reach their next level. When you get the right mix of people together, everyone performs at a higher level… and has more fun doing it.
Leadership
My leadership style balances inspiration and accountability. I believe most people need support and guidance coupled with independence and ownership. I’m also a player/coach, rolling up my sleeves and diving into the work with my team—building and growing together.
Always changing
I’ve spent my entire career in the digital space, which rapidly changes—every year is significantly different from the last one. This requires nonstop innovation so you can capitalize on new opportunities and navigate new challenges. I love how that requires me and my teams to be in a constant state of learning, testing and growing.
I’m known for…
LeadershipTeam BuildingStrategyP&L ManagementOmnichannel MarketingGrowth MarketingRetention MarketingAcquisition MarketingAffiliate MarketingInfluencer MarketingEcommerceShopify PlusCRMLoyaltyCustomer InsightsData & Analytics